ViSalus Review

ViSalus

images.jpg visalusViSalus is a multilevel marketing company based in Los Angeles, California, with offices in Troy, Michigan. Visuals is a subsidiary of Blyth, Inc. The company markets weight management nutritional products, dietary supplements and energy drinks in the United States, Canada and UK through a network of approximately 76,000 independent distributors. Weight management products, including Vi-Shape meal replacement shake and Vi-Trim Clear Control Drink Mix, form the bulk of the company’s sales.
History  of ViSalusViSalus Sciences was founded by Nick Sarnicola and Blake Mallen, and incorporated as a Troy, Michigan-based limited liability corporation in March 1997. Sarnicola and Mallen founded Visalus while working as distributors for The Free Network, a multilevel marketing company that ceased operating because it provided obsolete telecommunications services. In March 2005, Sarnicola and Mallen began promoting ViSalus full-time, in Northern California.

In 2008, ViSalus was acquired by Blyth, Inc. In the first stage of the takeover – completed in 2008 – Blyth purchased a 43.6% equity interest for $14.0 million.Blyth completed the second phase of the takeover in 2011, investing an additional $2.5 million and increasing their ownership share to 57.5%.

The global recession of 2008 brought ViSalus near bankruptcy, with the business $6 million in debt. Ryan Blair, the company’s CEO – a reformed gang member turned entrepreneur – steered ViSalus back to profitability, investing his last million dollars in the business. By 2010, when Blair was awarded the DSN Global Turnaround Award for his role in reversing the company’s fortunes, ViSalus was making over $15 million a month.

In 2013, Visalus launched in the United Kingdom.
Products of ViSalusWeight-management products, including Vi-Shape meal replacement shake and Vi-Trim Clear Control Drink Mix, form the bulk of the company’s sales. Other products include Neuro, an energy drink, and Vi-Pak, an energy supplement, which was developed by Dr. Michael Siedman, an ear, nose and throat specialist. Visalus promotes its products with the Body by Vi Challenge, a weight loss initiative encouraging people to lose weight and achieve fitness goals over a 90 day period.

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