Monthly Archives: August 2015

About Facebook Page?

Facebook Page -All You Need To Know!

Here I have tried to collect information about Facebook Page. I wanted to know how a Facebook page should be to promote my product Lypro-C for cholesterol treatment. I came across an article by Jitendra who is an expert coach in blogging and internet marketing. The first article is by him.

“Why Visitors Reject Your Facebook Page”, http://www.bloggersideas.com, Last Updated on July 18, 2015 By Andy Thompson

Viewing a page’s social plug-ins in Insights will not always lead to happy victories which consist of likes and positive feedbacks. It can also show them the depressing thumbs down and how many they’ve got of it.  Getting negative feedbacks often happens and it’s definitely bad news for the page and its administrator. However, it also helps them evaluate how they manage Facebook page.
Visitors Reject your Facebook Page

Unrealistic Outcomes, Misleading Results

Some people promote a Facebook page which promises false results. Usually, these outcomes are so unrealistic that even the common people notice them. These posts are ridiculous and one will end up wondering why the administrator has not realized it. This is a sure way of getting sarcastic feedbacks, complaints, and angry remarks.

False Identity

Facebook encourages people to use authentic identities before they start creating pages. Facebook users need the assurance that administrators are real and existing. If they are to be expected to believe them and their posts, it is then within the users’ rights to expect that the administrator’s identity is real and not just fictional. Trust lost is trust never to be fully regained. If this so happens, it is to be expected that those thumbs up will begin to disappear.

Using Sensitive Material

A lot of people are really sensitive about some issues and these issues shouldn’t be touched at all, especially if the post will only make fun of them. This will possibly to lead to a shocking decline of likes and high increase of dislikes. Administrators don’t do it consciously all the time though. Sometimes, they post well-meaning articles and advertisements, but it only takes one person to attach a horrible meaning into it so that others also end up seeing it as offensive. It is better to manage Facebook page and avoid these issues:

  • Racism
  • Religion
  • Animal Cruelty
  • Homosexuality

If one touches one of these, one way or another, he’ll end up offending a group of people.

Long, Boring Posts

Once in a while, a great idea will pop up inside an administrator’s mind and he will see it fit to post it on the page. Unfortunately, these ideas will sometimes be too brilliant that they simply can’t be explained in 5 sentences and so administrators end up making a whole blog. Users then will scan their news feed, take one look at the post, and ignore it. They just don’t have the time and energy to read the whole post. Facebook are for people with wit and who has the ability to display this in as few words as possible.

Snobbery

If one achieves success to promote Facebook page, he’ll find a lot of people following him and his posts. These people will like posts and comment on them. If there is a certain question or problem raised, it is necessary to address them directly. But some administrators prefer to ignore them. This will lead Facebook users to think that they are avoiding the issue, or worse, they don’t read the comments under their posts.

Too Many Posts or an Empty Wall

If one is too eager to promote Facebook page, he may end up posting every single minute. This is honestly beyond annoying, especially if the posts contain the same idea in different words. On the other hand, there are also pages that don’t seem to exist at all. Updates come once in two months and the page is just barren. In another two months, this kind of page will be completely faced out and extinct.

When any of the situations above applies to your page, it may be a good idea to start changing and manage Facebook page the right way immediately. It’s never too late to get those big, blue thumbs up again.

—————-> Next learn about managing facebook page

5 Tips For Managing A Facebook Page

Source:  “5 Tips For Managing A Facebook Page: http://www.bloggersideas.com,Last Updated on March 29, 2014 By Sam Wright
Creating a Facebook page for your business is easy — it’s managing and maintaining it that’s the tricky part. Many small businesses give up too soon, believing that Facebook just doesn’t work for their brand. Unless they’re running a B2B company, then that probably isn’t true. Need help? Here are five top tips for managing a successful Facebook page: -

 Fill out all the boxes

Address, contact number, “about” section, website URL — fill out every field available to you. A half-completed Facebook page gives users the impression that you’re not sure of what you’re doing, or that you’re not very active on the site.

Keep admins to a minimum

Too many cooks spoil the broth — too many page admins spoil any sense of coherence that your marketing campaign might have. Under three admins is ideal, but make sure everybody’s clear on their role so you don’t end up treading on each other’s toes.

To make things easier to manage, create a spreadsheet on Google Docs — something that everybody can see and edit — and outline each person’s role on the page. There are certain things (like comment moderation and replies) that you can all do, but when it comes to content marketing, promotions and posting updates, you should each have your separate tasks and stick to them.

Have a schedule

Posting sporadically won’t work, and nor will posting without any cohesion. You can use a spreadsheet to keep things organised so that you know what goes out and when. Be specific — share a blog post at 10am each Wednesday, or host a Q&A session on the first Friday of each month, for example.

Use a post-scheduling tool like Hootsuite to make this easier on you. If you spend an hour on Monday morning scheduling your posts, you’ll only have to worry about general upkeep, replies and moderation throughout the week.

Use Page Insights

Facebook Page Insights are pretty easy to get to grips with, and can help you determine which types of post are working for you. Link- and image-based posts tend to have a wider reach, and are often shared more than text-based posts.

Consistency is key

Your Facebook page is an extension of your brand — that means that your values, voice, and company image should be the same across the board. Facebook may seem less formal than other platforms, but you still need to be just as professional on your page as you are elsewhere.

You also need to make sure that you — and the other admins, if there are any — all respond to customers in the same way. Having a policy for dealing with abusive, aggressive or prickly customers can make things much easier if and when you have to respond to one.

=============> Next article on  Sharing Facebook Marketing Strategies..

 

Interview with Danie Maravelas: Sharing Facebook Marketing Strategies

As part of our BloggersIdeas interview series, today we have Intellectual Danie Maravelas Founder of Expo Solutions Mexico,  She will be sharing her knowledge on Facebook Marketing & kickass Facebook engagement strategies. She has wide range of  experience with  Facebook marketing  & has worked with many big brands.

So lets get started with Dannie.

Interview with Danie Maravelas: Sharing Facebook Marketing Strategies

Hi Danie welcome to my blog, please introduce yourself to my readers ?

I am Danie Maravelas (a.k.a. Danielle Jo).  I’m 26, i’m from the US but I currently live in the Federal District of Mexico.  I love writing and have published one book “Fists Full of Glass”, which is a collection of my best poetry and I am also working on writing the script for an independent film.

I own two companies, one is Expo Solutions Mexico, an international trade show service company, and the other is a Social Media Planning and Professional blogging service, ESM Social Media.   I also work as a Social Media Specialist for BOSS Pro Net.  Regarding my work with Social Media I cover everything from planning and coordination across social media platforms to blogging to content generation to social media promotions and e-mail campaigns.

How has Facebook helped you to generate leads for your business ?

I manage a number of accounts on Facebook so for me, the best way to generate leads for myself is to demonstrate my abilities through my work on Facebook.  Regarding the generation of leads for the brands that I manage, it’s really a game of quality content generation and staying involved with the consumer.

You always want to keep your audience involved and keep your content relevant so that they have a reason to keep coming back, you also need to keep things personalized.  It’s so easy to get lost in all the waves of brands and products on Facebook so by reaching out to your customers through comments or even a simple “like” on their post you can humanize your brand.

How do you get maximum traffic from Facebook for your business ?

Well, if you are looking for sheer numbers I would say that your best route will be to pay for advertising and promotion via Facebook to drive people to your page, but this doesn’t necessarily mean that you are getting relevant traffic from your desired target market.  If you are looking for relevant traffic I suggest that you begin by deliberately and carefully choosing your target segments to traffic to and make sure that you are offering information to them that will be relevant to them.

Related:Which Is Better For You – Facebook Ads Or Promoted Posts?

Does promoting in groups helps in Facebook marketing ?

Promotion via groups on Facebook has it’s positives and negatives.  For example if you get into a group where people are just spamming the pages with their pyramid schemes or gimmicks then you will get drown out and you can even damage your credibility.

Now if you get into a group where they are willing to do a cross promotion, that is excellent! Cross promoting is the best way, in my opinion, to get exposure for your business via groups on Facebook — it keeps your reputation shiny ( as long as you are cross promoting with an equally shiny partner) and it makes you look more credible.

How much traffic do you get from Facebook daily ?

That is hard to say since I manage so many accounts- some have smaller target markets who are active and some have larger target markets who are very active. Facebook Traffic shouldn’t necessarily be measured by numbers because you could have people on click farms who are paid to click through pages without any intention of ever interacting with the brand.

It should be measured by how much interaction is going on with your target market and the type of relationships are being formed.

How to get maximum likes for your new Facebook business page ?

Firstly, you must start with your known target market, get your current customers to “Like” your page and have them help spread the word.  Next, you will need to enter into your target market channels, this can be tricky but if you do your research and find out where your target market is, you can reach out to them.

You can always buy your likes but this is sheerly aesthetic; buying likes gets you people that “like” your page but because they are being paid to, not because they will identify with the brand, use it or even promote it ( I always say, don’t waste your money or energy on this).

Do you think paying Facebook for posts helps to increase traffic? Did you see any high spikes in traffic?

I think that paying Facebook can definitely help your business BUT you need to know who your exact target market is.  Research the demographics and psychographics of each segment in your target market so that you can define who you want to promote to via Facebook.  You will need a list of keywords and industries as well as a detailed profile of your markets.

How Facebook advertising has changed in 2014. Do you think these changes help advertisers for promoting their brand?

At first I wasn’t a big fan of the changes of advertising on Facebook (over the past few years) because it weirded me out that I was getting advertisements based on things I was looking at on the internet.

I felt it was invasive UNTIL I realized that I was getting really awesome advertisements for things that I actually liked and would purchase.  As far as the new 2014 advertising goes, I like that I get advertisements and suggestions right in my news feed.

I don’t pay much attention to the sidebar but if there is something in my newsfeed, I almost always click through and spend a significant amount of time (about 10 minutes) on the page.  I do think that the new changes are a great way to promote a brand because they are fairly subtle — you are looking at updates from your friends and pages you like and then you see a new product that relates to the content you are already engaged in, it’s genius.

What kind of images have you used to increase post reach & reaching the desired goals ?

I know this sounds kind of silly but I am obsessed with Pugs and I don’t like Monday mornings so I sometimes post silly pictures of Pugs on Mondays or things that are related to hating mondays (because everyone seems to hate Mondays) and I get the best responses with these!

But in general cross promotional articles and interviews get the best response and then user generated content that we feature gets a really good response as well — the consumer using the product.

I hope you enjoy this interview with DanieIf you have any questions  about this interview, please do ask in the comments below !

 =======> Next,

How to Set Up a Facebook Page for Business

 Source: http://www.socialmediaexaminer.com, Andrea Vahl, March 26, 2013

Have you decided that it’s time to create a Facebook Page for your business?

Wondering exactly how to get your Page started the right way?

Facebook continues to change and evolve, making it a moving target for people trying to find the correct steps to set up a Page. But never fear—we have all the critical pieces that you need to put in place to start your Facebook Page today.

To set up your Facebook Page, just follow these steps:

#1: Log into Facebook

If you do not have a personal profile set up on Facebook, do that first at www.facebook.com. Even if you don’t want a personal profile, we highly recommend that you create one rather than creating a “business-only” Facebook Page because of the limitations you will encounter (see point #8 for the Business-only Page limitations).

 sign up
 Once you have logged into your personal account, we are going to create your Business Page. Your Business Page will be “tied” to your personal profile, but they are completely separate. No one can see your personal information from your Page. No one can even see the name of the administrator of the Page.

#2: Create a Page While Logged in as Your Profile

Go to www.facebook.com/pages/create.php.  Take a look at the main categories of the Pages and decide which one fits your business. Click on one of the boxes to select that main category for your business and browse through the categories in the drop-down menus to see which one fits best.

select a category
Select the most appropriate category for your business.

Do not select Local Business or Place unless you have a physical storefront that your customers come to, because Facebook will automatically turn your Page into a Place as well. You don’t want people coming to “check in” to your home office.

#3: Choose Your Category from the Drop-down Menu and Name Your Page

The categories are not always perfect, but for the most part, they aren’t critical. Categories may be more important for local businesses as they are more visible in Facebook’s Graph Search, which is rolling out. But the categories aren’t as important for other Pages currently.

choose your category

Choose your category from the drop-down menu. You can change this later if needed.

The name of your Page will be whatever you put into the box just under the Category menu. Spend some time thinking about your Page name carefully. If you have a clear brand name, then the choice is easy. If you are just starting out, you may not have that nailed down yet. Having keywords in your Page title can be a good idea because the keywords help your Page to come up in Facebook search. You have a limit of 70 characters for your Page name.

Facebook also insists on capitalizing the first word of the Page name and you cannot create the Page with unusual capitalizations such as “WidgetPro.” You can petition to have your name changed if this is the official name of your business, but you will have to create the Page initially without the unconventional capitalization.

You will be able to change your Page name up until the point you have 200 fans (or likes), so if you aren’t sure about the name at the start, you can tweak it for a little while.

Select the box next to “I agree to Facebook Pages Terms” and click Get Started. You are taken through some steps that will help you add your photo, enter your About information and more. The first step is to add your profile picture.

#4: Add Your Profile Picture

The profile picture is the image that appears next to every post that goes into the news feed from your Page. The ideal size for a profile photo is 180 pixels by 180 pixels, but it can be larger with different dimensions. You will be able to adjust the viewable portion of the profile picture by mousing over the photo and clicking Edit Profile Picture and then Edit Thumbnail.

profile photo

Select where your profile photo will be uploaded from.

Once you have your profile photo added, click Next and you are taken to a place to add your About information.

#5: Add Your Basic About Information

The About Page has several large sections to wax poetic about your wonderful business. The beautiful thing is that the About Page is indexed in Google, so you will want to make sure it is very descriptive and keyword-rich.

The basic About information that they ask you to enter initially is the field that will appear directly on your timeline just under your cover photo. You only have 155 characters that will show in this field (you can actually write more but only 155 characters show up in the field, so limit your blurb to that size).

I suggest you make sure to link to your website is in this field, so people can easily find your website since this field is so prominent. You want to add your website address into the website field as shown in the image. You can also add other websites that you want to direct people to such as Twitter or other social sites by clicking on the Add Another Site link.

about information

Click the Yes radio button that you are representing a real business and then click Save Info. Congratulations, you now have your Business Page set up! But you aren’t ready for prime time yet. There are still a few things you need to do. Facebook will take you through a series of steps automatically (not all of which need to be done).

#6: Like Your Own Page

Facebook prompts you to like your own Page, which is a good idea but it isn’t required.

like your page

Like your own Page.

#7: Do Not Invite Your Email Contacts Yet

Facebook then takes you to the place where you can invite your email contacts. Do not do this until your Page is updated a bit more. And I personally don’t like using Facebook’s feature to accomplish this. Create your own email message instead and send it directly from whatever email service you use.

#8: Share Something

Facebook prompts you to share your first status update. Again, you can decide to do this now or skip it. It is a good idea to have many status updates on your timeline before you start inviting people to like your Page so they can see the types of things you are going to be sharing.

#9: Add a Cover Photo

No page is complete without a good cover photo. Your cover photo has to be a minimum of 399 pixels wide (most standard photos are fine) and works best if it is sized to 851 pixels wide by 315 pixels high. If you do use a standard photo, you will be able to position it to fit in the space, but some area of the photo at the top or bottom will be hidden.

change cover

To change the Cover photo, hover over the bottom right corner of the Cover photo area and select the option you need.

As of March 6th, Facebook’s Cover Photo terms state that the cover photo cannot include more than 20% text. The good news is that some of the old restrictions (no calls to action, no websites or addresses) have been removed. So you can tell someone to Like your page right in the cover photo.

The way Facebook determines the 20% rule is that they have a grid of 25 blocks that they overlay on your Facebook Cover Photo. If more than 5 of those boxes have text in them, your cover photo is breaking the 20% maximum rule. Post Planner has a handy tool that you can use to plug in your cover photo to check.

Once you have a cover photo that meets these guidelines, click the Add a Cover button and then select Upload Photo. Choose the photo from your computer, position it on your Page the way you want it to show and click Save Changes.

#10: Add to Your About Page

Even though you added the small blurb about your company, you also should include more on your About Page, since it is a chance for you to talk about what your company can do for others. Click the Edit Page and Update info menu selections from your admin panel at the top of your Page.

update info

Update your About Page by going to the Update Info selection.

 You have a lot of potential real estate on your About Page and it’s a good idea to highlight all of the good things about your company and list the websites where people can find you.The About Page varies depending on what category you chose and you can switch categories from this area as well (select a different category from the drop-down menu at the top). If you categorized yourself as a local business, you will have a map on your About Page with the address of your business.

about page

Add to your About Page.

#11: Review Your Permissions

Go into Edit Page, then Manage Permissions from the admin panel and review how your permissions are set up. In general, they are set up decently for a new Page, but you may want to change the Profanity Blocklist to Medium at least and you may want to change your Message button.

The message button is on by default, which means that people can send your Page messages (usually a good thing in my opinion), but you also have to make sure you monitor and watch for messages there. If you are overwhelmed by the thought of another inbox, ensure you are making it easy for people to contact you in a different way.

review permissions

Review your permissions.

At this point, your Page is basically ready to go out into the world of Facebook. Now it’s time to get some likes on your Page!

There are endless things you can do to your Page such as add Applications, learn more about getting into the news feed or do some Facebook advertising. But for now, congratulate yourself on getting your Page up and running!

How about you? Have you been waiting to get your Page up and running? What questions do you have about getting started? Let us know in the comments below!

 ======> Next

How to Optimize Your Facebook Page for Facebook Graph Search

Do you want to be more visible in Facebook Graph Search?

As Facebook Graph Search rolls out to more users, marketers are exploring different ways to use it.

This article will help you increase your exposure in Facebook Graph Search.

Getting Started

You want to prepare your Page so that it comes up more often in these searches.

Currently, Facebook Graph Search’s initial search categories are a bit limited.

graph search categories

Facebook gives you some initial search categories or you can search by keywords.

You can drill farther down within these categories and you can also search on more general keywords.

Here are four things that you can do to set your Page up for Facebook Graph Search success.

#1: Watch Your Category and About Section

So far it looks like mostly Place, Music, Books and Movie Pages are the biggest beneficiaries of the category classification. You can search Places by Place Type, but the interesting thing is that the Place Types don’t correspond to the Place types you can choose in the subcategories.

Make sure you have your Page listed as one of these major categories if it fits. If your Place doesn’t fit these categories, don’t worry. Just review your category to make sure you are properly classified.

places my friends have been to

Review the Places Types.

For restaurants, make sure you mark down as many types of foods you serve as possible in your Edit Info area.

restaurants

Add all of the types of food you serve.

But also notice the Place subcategories. Only Places have subcategories and they affect how Places come up in the Graph Search.

You’ll notice in this search of “Restaurants nearby that my friends like,” JuJu’s comes up first. But when I selected Brunch, JuJu’s was not listed, even though they list Brunch as one of their Food Styles. It appears that the subcategories in this case are weighted higher in this search.

Places can choose up to 3 Place subcategories, so make sure you are using those choices wisely.

categories

Places should add 3 subcategories to come up in the searches.

add subcategories

Add subcategories on the Basic Information area of your Place Page.

Currently, Pages are not as easily searchable by category in Graph Search. You cannot search Pages by a company or brand type. But it’s still worth checking your category to make sure it aligns as closely as possible with your business.

Also, it’s important to fill out your About section completely with keywords. Facebook Pages are indexed in Google and so you’ll want to have your perfect keywords in your About section to improve your chances of being found.

If you are just getting started with your Page, you may want to make sure you have some of your keywords in your Page name.

page search

You may want to have your keywords in your Page name.

#2: Encourage Check-ins

If you do have a Place Page, you want to encourage check-ins. If you don’t have a physical location that people come to, then I don’t recommend switching your business to a Local Business, especially if you work out of your home (you don’t want some stranger at your door trying to check in).

But one of the benefits of Graph Search is that people can easily search by their friends who have been to your location (and you take advantage of the social proof).

The number of check-ins are not always a factor in the ranking of search results, but the more people you have check into your place, the more likely you will come up in searches when people filter by their friends.

filter places

People can easily filter places where their friends have checked in.

#3: Claim Your Place

Did you know that anyone can create a Facebook Place using his or her phone? And anyone can create a Place for your business with a phone. Unless you “claim” that Place as your own, it may just be hanging out there in Facebook space without you getting the benefit of those check-ins.

searching bookstores

Searching “bookstores in Denver” turns up a lot of unclaimed Places.

If you have your Page set up as a Place Page (this happens automatically now when you set your category as Local Business), Facebook attempts to display your Page when someone tries to check into your business.

But sometimes it isn’t displayed, and someone may unknowingly create a Place for you by checking in with his or her phone. Or they may use a slightly different spelling or business name when trying to find you, and then Facebook creates a new Place for that check-in.

You want to make sure you claim your Place so you get credit for the check-ins to take advantage of the social proof and to come up higher in the searches as mentioned in point #2.

Do a search on Facebook for your business and filter the results by Place. Also search for your business on your mobile phone when you are at your location to see what comes up. Then claim any Facebook Place that is yours.

filter on places

Search for unclaimed Places with your business name.

#4: Encourage Tagging and Liking of Photos

Photos also come up very prominently in Facebook Graph Search. If people are searching around on photos of their friends, they may see a photo of their friend at your location or tagged by your Page.

People can also easily filter to find photos of friends by Pages they like. All of this activity helps your Page and your business to pop up in people’s minds more often.

tagged photos

People will see friends tagged on Pages’ pictures when they browse.

Remember that you can’t tag personal profiles as your Page. You can only tag your personal friends on a picture or you can encourage people to tag themselves if you have a picture from an event.

Encouraging people to like pictures also helps your Page because people can easily browse by the pictures they have liked. Now you get another chance to remind them of your presence when they are looking through the pictures they have liked.

photos i've liked

People can see your Page picture again when they browse through their pictures they have liked.

Facebook Graph Search is definitely an interesting tool. It will continue to evolve as it goes through beta, but you can start encouraging interactions such as check-ins and tagging to help your Page show up more prominently as people search.

Remember that it’s still important to post regularly and connect with people through the news feed, since not everyone will use Graph Search.

What are your thoughts on Facebook Graph Search? If you have it, how have you been using it? If you don’t have it yet, do you think you will find it useful? Let us know in the comments below!

 ======> Next

9 Tips for Integrating Your Facebook Page With Your Facebook Profile

Do you have a Facebook Page and a Facebook personal profile?

Are you trying to figure out how to work your business life into your personal life on Facebook?

Well, have no fear. I’m going to lay it all out for you and dive into some of the reasons the two sides of your Facebook life should be linked together.

You may also want to review your Facebook privacy settings to help you understand what’s visible on your personal profile.

Here are 9 tips for understanding how your Page and your profile work together.

#1: Understand That Your Page and Your Profile Are Very Separate

Even though you log into your profile to get to your Page and they look like they are linked together, no one else knows which Pages are attached to your profile.

When you log in using the email address you use for your personal profile, you can then switch to use Facebook as your Page. Think of it as having to get to your Business Page via your personal profile.

You can switch to using Facebook as your Page by clicking the down arrow in the upper-right corner of Facebook. Then select the Facebook Page you want to log into.

use facebook as your business page

Switch to using Facebook as your Business Page by clicking the down arrow.

Remember, no one can see that you are the admin of these Pages except for you.

#2: Access Your Page From the Left Sidebar

Your Page is also bookmarked on the left sidebar of your Home page so that you can easily access it with one click.

pages on left sidebar

Access your Pages from the left sidebar of your Home page.

All you need to do to navigate to your Page is click on the name of the Page. But remember, when you get to your Page, you’re logged in as your personal profile.

See the next tip for more information on how your personal profile affects your Facebook navigation.

#3: Watch How You Are Logged Into Facebook in the Top Right Corner

How do you know how you are logged into Facebook? Look at the top of the Page to see which name appears—either your personal profile name as shown in the image below, or if you are logged in as your Page, you would see the name of your Page in the top blue bar.

logged in as profile

Watch the top of the Page to see how you are logged in on Facebook.

When you are logged in as your personal profile on your Page, you can see by the Voice indication how you will post on the Page.

Right now the Voice indicator shows that if I post on the Page, I am posting as the Page. You always want to post a status update on your Page as your Page, not as your personal profile.

If I were posting a status update as my profile, the post would appear in the Recent Posts by Others section with my personal profile name and would not go into the News Feed of all my fans. So it’s important to always post status updates on your Page as your Page so they go out into the News Feed.

To avoid any confusion on this point, always switch to “Use Facebook as your Page” with the arrow in the upper-right corner when you do any Page activity, just so you are always clear what account you are logged into.

Also remember that when you’re logged in as your Page, you’re acting as your Page on Facebook. So any Pages you like and any comment you make on other Pages will be as your Page.

I highly recommend you use Facebook as your Page in the same way you use your personal profile. Comment on posts, connect with other Pages and be social as your Page. Your Page will be much more visible to other Pages and the fans of those Pages.

#4: Comment as Your Profile on Your Page

The default setting is to always comment as your Page when you are on your Page (even if you are logged in as your profile as shown in the image above).

But you can either switch your Voice by clicking on the link at the top of the Page, or you can change your posting preferences.

change your voice

Make a comment as your personal profile by clicking the link at the top of the Page.

Access your posting preferences by clicking on Edit Page, Update Info, then select Your Settings in the Page dashboard.

Note that you will only see the posting preferences when you are logged in as the Page and have navigated to the section titled Your Settings. Yes, we know Facebook is confusing!

check your settings

Check your posting preferences and notifications in Your Settings.

You may want to be able to post as your profile from time to time on your Page if you want to add your personal profile’s voice to the conversation. But for the most part, you will probably be carrying on the comments and conversation as your Page.

#5: Get Notifications on Your Personal Profile for Your Page

If you notice in the image above, you can also get notifications about activity on your Page on your personal profile’s Notifications bar by checking the Onsite Notification checkbox.

This can be very handy if you want to see what is happening on your Page without switching back and forth. No one else sees these notifications on your personal profile. They are only visible to you.

page activity in personal profile notifications

See your Page activity in your personal profile notifications.

If your Page gets a lot of activity, this can become overwhelming. You can switch notifications off by unchecking the Onsite Notification checkbox. Also, the email notifications can be turned off in that same section.

#6: You Will See Your Page Updates in Your Personal Profile’s Ticker and News Feed

One thing that is sometimes confusing for people is the News Feed. Remember that your personal profile’s News Feed is your own and is private.

You’ll see updates from everyone you’re friends with, you subscribe to and Pages you like. If you like your Page (note that you can be an admin of a Page you haven’t liked), then you will see updates in your News Feed.

page updates in newsfeed

Your Page updates appear in your News Feed if you like your Page.

You will also see activity from the Pages you like in your Ticker, including your own.

Ninja Trick:  It looks like more Page activity is appearing in the Ticker than before. To have your Page more visible to your fans, be more active as your Page!

page activity in ticker

Notice the Page activity is showing in the Ticker.

Again, remember that no one can see your Ticker, only you.

#7: Highlight Your Page as Your Employer in Your About Section

You can intentionally add your Page as your employer in your About section to highlight your Page as we mentioned in tip #4 of this article: 10 Ways to Grow Your Facebook Following.

If you’re interested in letting people know about your Page, I highly recommend doing this. But if you want to keep your Page separate from your profile, this is optional.

about section

You can highlight the Pages you are the admin of by adding them as your employer.

#8: Have a “Business-Only” Facebook Page

I highly discourage this option, but you can have a business-only Facebook Page. When you go to www.Facebook.com without logging in, there’s a link to Create a Page underneath the signup form. This will create a “business-only” account.

business only page

You can create a business-only Page.

If you create a Page like this, it will not be linked to your personal profile at all. You will use a separate email to log into this Page. A business-only Page has several limitations including:

  • No Search bar at the top of the Facebook Page. You will not be able to search for and navigate to other Pages when you are logged into this account.
  • No way to like other Pages as your Page. If you have a business-only account, you can’t like another Page to show your support for that Page or connect with that Page.
  • No Page Home Feed. Since you can’t like other Pages as your Page, you won’t get updates as your Page through your own Page’s News Feed.
  • You may have to provide a separate cell phone number to verify this account. This feature is different and not consistent, but many people who have created a Page this way report that they need a separate cell number that is different from their personal profile account to verify this business-only Page. Not everyone has two different cell numbers.
  • No ability to use the Invite Friends feature on the Admin panel. Obviously if you are intent on keeping your Facebook profiles separate, then this may not be a feature you are interested in. However, it’s an easy way to connect some of your personal friends to your Page.

I don’t think there’s any need to create a business-only Page. The Page and the profile are very separate on a Page that is attached to a personal profile. No one can see who owns the Page and the limitations of the business-only Page are significant.

If you have created a business-only Page and want to rectify the situation, all you need to do is to add a personal profile as an admin and you will have all the functionality of a regular Page.

#9: Feature a Page Owner

If you want to be able to showcase the personal profile that is attached to the Page, you can feature a Page owner.

Just go to Edit Page, Update Info and select Featured. You can highlight Pages you want to feature in your likes and the Page owner.

featured page ownew

Feature the Page owner if desired.

page owner on the about page

The Page owner appears on the About Page.

Ultimately know that your Page and your profile are separate, even though they look connected.

Hopefully we’ve made the navigation of Facebook clearer and easier to understand so you know how you are interacting as your personal profile and as your Page.

How about you? How are you using your profile and your Page? Do you find yourself using one more than the other? Leave your questions and comments in the box below.

Related Posts

 

How To Pull in Thousands of Unique Visitors Passively and Consistently.

Discover how to get thousands of unique visitors to your website by a simple technique. This is described in mashbout.com on how to get one million visitors to your website. The examples given here are related to health articles. As I am also writing content to by lipoprotein lowering website: http://manageyourcholesterol.com I thought of implementing these techniques. The link for the post is :

The SEO Anatomy of a One-Million + Pageview Article: http://www.mashbout.com, Jesse Aaron, November 5, 2014.

I’m sure you’ve heard the saying “content is king” and I’m also sure you’ve had it up to here with that saying. Good news! That’s not what’s being preached today.

Currently, newspaper ad pricing has a relatively low cost in terms of impressions. To circulate the full state of Pennsylvania – which is a 1,923,610 reach –  we’d pay around $1,500 for a business card sized advertisement. For that same price in a digital environment, we would see a dramatically smaller amount of impressions. For example, $1,500 on Stumble Upon or Facebook would net about 17,000 unique views on average. That’s a massive gap. But if take that same $1,500 – or less – and invest it 100% in research, SEO, and consumer reports, we can potentially target a collection of high-traffic search terms and pull in thousands of unique visitors passively and consistently.

Proper SEO is king. High quality content is nothing more than a pre-requisite to proper SEO. It’s standard.  Some blogs have personalities and quality standards making them rise above competitors, while others have a well-crafted inbound marketing plan;  however, a full-breadth, long-tail SEO plan is arguably the most effective way to safely rank a website and acquire relevant traffic. 

 

Today we’re going to look at how a niche website in the health space racks in millions of pageviews with individual articles and ranks on the first page of Google for many highly trafficked terms.

Authority Nutrition pulls in over one-million pageviews for an article entitled “Top 11 Biggest Lies of Mainstream Nutrition.” Take a look at that article – skim through it and see if you notice any SEO-related pattern or tactics. Then return here and compare your thoughts with the analysis below.

Let’s do some digging.

 

Selecting Terms to Target

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Google has coined a term known as Zero Moment of Truth or ZMOT for short, as a way to describe and reference online decision-making moments. ZMOT can be influenced by a plethora of factors such as trust and social signals or page speed and visual design. To positively influence ZMOT we really need to understand what the searcher – users – are looking for; their mindests, demographics, and goals.

Authority Nutrition targeted the following main terms in their article:

  • diets
  • diet
  • omega
  • risk
  • low-fat
  • disease
  • protein
  • studies
  • heart
  • foods
  • sugar
  • line
  • meals
  • cholesterol
  • low-carb
  • show
  • time
  • blood
  • health
  • cause

As a brand dedicated to providing healthy living tips and products, these terms were most fitting. These terms reflect a post-article summary, meaning they were the short-tail results of long-tail planning. By looking at H2s and other public information, we can see the more specific terms that were most likely part of an initial planning process.

 

Using H2s to Your Advantage

Headings and subheadings are not only vital to proper onpage SEO, but they also help readers navigate quicker, finding specific sections/information with little hassle. Headings allow search engine crawlers to determine how relevant a page is for a given term, to determine how consistent a page is related to what an individual is searching for and to determine credibility. While backlinks still make up a big chunk of the ranking power, it’s 100% possible to outrank sites with zero backlinks purely based on a well-optimized page.

On the Authority Nutrition page, the following H2s – or subheadings – are used:

  • Eggs are Unhealthy
  • Saturated Fat is Bad for You
  • Everybody Should Be Eating Grains
  • Eating a Lot of Protein is Bad for Your Bones and Kidneys
  • Low-Fat Foods are Good for You
  • You Should Eat Many Small Meals Throughout the Day
  • Carbs Should Be Your Biggest Source of Calories
  • High Omega-6 Seed and Vegetable Oils are Good for You
  • Low Carb Diets are Dangerous
  • Sugar is Unhealthy because it Contains “Empty” Calories
  • High Fat Foods Will Make You Fat

You’ll notice each of these subheadings is one of the “11 Biggest Lies of Mainstream Nutrition,” referenced in the title. When compared with the target terms listed above, it becomes clear that these subheadings were not chosen arbitrarily, instead, they were written with both SEO and ZMOT in mind.

SEO: keywords are being targeted to specifically rank for a mix of high-traffic terms and on-page content works to target those terms

 ZMOT: keywords and content are crafted to ensure users will convert or meet a goal.

To take it one step further, each subheading has run through Google’s AdWords Planner. Below are the top keyword and keyword phrase results based on each phrase with their average monthly searches — meaning these words would be linked by a search engine crawler. Notice how each headline corresponds to words listed in the original search term list:

  • Eggs are Unhealthy: what is high cholesterol (5,400), cholesterol reducing foods (2,400),foods high in cholesterol (1,600)
  • Saturated Fat is Bad for You: low carb foods (60,500), high cholesterol foods (22,000), low cholesterol diet (27,000)
  • Everybody Should Be Eating Grains: gluten free diet (246,000), gluten free (135,000), gluten free foods (49,500)
  • Eating a Lot of Protein is Bad for Your Bones and Kidneys: how to lose weight (368,000), healthy recipes (301,000), how to lose weight fast (301,000)
  • Low-Fat Foods are Good for You: how to lose weight (368,000), healthy recipes (301,000), how to lose weight fast (301,000)
  • You Should Eat Many Small Meals Throughout the Day: how to lose weight (368,000), weight loss (201,000), detox diet (135,000)
  • Carbs Should Be Your Biggest Source of Calories: carbohydrates (165,000), low carb diet (135,000), low carb (110,000)
  • High Omega-6 Seed and Vegetable Oils are Good for You: coconut oil (450,000), protein foods (60,500), low carb foods (60,000)
  • Low Carb Diets are Dangerous: how to lose weight (368,000), carbohydrates (165,000), low carb diet (135,000)
  • Sugar is Unhealthy because it Contains “Empty” Calories: calorie chart (12,100), calorie counter chart (1,600), calorie list (1,300)
  • High Fat Foods Will Make You Fat: high protein foods (90,500), protein foods (60,500), low carb foods (60,500).

Notice how each search term plays into additional keywords – many used in the original list – along with the actual web content. This tactic lends itself to higher traffic levels.

This is also a breaking point for people who try to do the same thing but don’t take it an extra tier or two deeper. That means we have multiple keywords groups in the Adwords planner for a main term and we optimize content for each group that has enough variation and also enough traffic to make it worthwhile. For example, using the “Eggs are Unhealthy” term we get:

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Collectively, these groups contribute to about 700,000 monthly searches. Authority Nutrition essentially plucked a few groups with a worthwhile amount of avg. monthly searches for each of their 11 myths. A rough math estimate (3-4 groups = 100,000 searches) could easily allow them to target one-million and more searches.

Another big part of this is analyzing trends. Take “coconut oil” for example:

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Authority nutrition noticed this spike in search interest over a year ago and capitalized on it with an article entirely dedicated to coconut oil. This article has the term “coconut oil” in it 33 times, both in H2s, the URL, meta description, and body. He targets ad groups for coconut oil as well as ZMOT terms, such as someone who doesn’t really know what coconut oil is or what the controversy is about.

 

The URL and Meta Description

Keywords and subheadings aren’t the only important pieces of a one-million-plus page view webpage. The URL and Meta Description are just as critical. Once again, search engine crawlers analyze these pieces of data while populating results.

On the Authority Nutrition page:

  • the URL (11-biggest-lies-of-mainstream-nutrition)
  • meta description (There is a lot of misinformation out there about nutrition, even among authority figures. Here are the top 11 biggest lies, myths and misconceptions.)

When run through the keyword planner, each of these returns similar relevant keywords, used in the original list. It quickly becomes apparent that “keyword stuffing” isn’t as important as using the right relevant terms throughout the piece – in headings, URLS and tags.

This article is specifically tapping into the mind of the skeptic; someone who questions everything and values an article that includes scholarly sources.

Backlinks Still Matter

Even with a solid keyword strategy in place, getting help from outside sources is a great way to boost your potential for one-million-plus pageviews. Links on other sites that come back to your own help drive traffic that doesn’t originate from search engines. It’s an organic way of increasing pageviews that doesn’t have to be a challenge. Guest posting, trading links, creating a resource page, and finding your way onto other resource pages make it simple. Furthermore, the more relevant and educational your content is, the more likely other sites will be to link to it.

When the backlinks are checked on Authority Nutrition’s page, the results are astounding. With over 92,000 backlinks on 4,000 unique domains, the page in question generates traffic passively.

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Taking a page from an average number of visitors to one-million or more is daunting but it’s definitely possible, even for one-person operations.

The potential is influenced by a commitment to both SEO and ZMOT terms. The SERPs will have many competitors, so look at what the first-page results are doing and see if they’ve left out any ad groups or ZMOT words. More often than not a page that ranks highly in the past will get pushed off the first page if they don’t update it when a trend kicks-in.

Good luck finding your coconut oil!